Web Games And Its Effect On The Development Of Chinese...

Web game is a web browser-based multiplayer online game, without having to download a client, players only have to open a web browser to play web games. The most important thing is to close a web game or switch it to other apps is extremely convenient, which makes web games very popular in white-collar class in China. One bright spot of China web game market is the high grow rate. Sales revenue of domestic web game market is 12.77 billion yuan in 2013, increased by 57.46% over 2012. Sales revenue is expected to reach 23.68 billion yuan in 2017, almost twice as much as that in 2013. Web games have become one of the driving forces of the development of Chinese whole online game industry, the market size will maintain a rapid growth trend. 2013-2017 Chinese web game market sales revenue. http://www.chinairr.org/report/R03/R0305/201409/11-164812.html The rapid development of web games, partly because the web game is easy to access. The only requirement is that users must have a Flash or HTML5 compatible web browser; on the other hand, because of the high degree of integration of web games business, operators can generalize web games with other online services like online advertising, enhancing customer loyalty through distribute some premium or gifts online, getting the customer feedback quickly so they can fix flaws in their web games efficiently. How web games attract consumers Web games highly depend on online advertising to attract consumers. In 2012, web gamesShow MoreRelatedGlobalization and Cultural Homogenization Essay1497 Words   |  6 PagesThe rapid development of economic globalization and cultural globalization enhances cultural transaction between different countries. Even though in this process culture between different countries still has its own characteristic on the whole, the cultural homogenization has been presented in social life, especially in the media industry. 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