Wednesday, May 6, 2020

Web Games And Its Effect On The Development Of Chinese...

Web game is a web browser-based multiplayer online game, without having to download a client, players only have to open a web browser to play web games. The most important thing is to close a web game or switch it to other apps is extremely convenient, which makes web games very popular in white-collar class in China. One bright spot of China web game market is the high grow rate. Sales revenue of domestic web game market is 12.77 billion yuan in 2013, increased by 57.46% over 2012. Sales revenue is expected to reach 23.68 billion yuan in 2017, almost twice as much as that in 2013. Web games have become one of the driving forces of the development of Chinese whole online game industry, the market size will maintain a rapid growth trend. 2013-2017 Chinese web game market sales revenue. http://www.chinairr.org/report/R03/R0305/201409/11-164812.html The rapid development of web games, partly because the web game is easy to access. The only requirement is that users must have a Flash or HTML5 compatible web browser; on the other hand, because of the high degree of integration of web games business, operators can generalize web games with other online services like online advertising, enhancing customer loyalty through distribute some premium or gifts online, getting the customer feedback quickly so they can fix flaws in their web games efficiently. How web games attract consumers Web games highly depend on online advertising to attract consumers. In 2012, web gamesShow MoreRelatedGlobalization and Cultural Homogenization Essay1497 Words   |  6 PagesThe rapid development of economic globalization and cultural globalization enhances cultural transaction between different countries. Even though in this process culture between different countries still has its own characteristic on the whole, the cultural homogenization has been presented in social life, especially in the media industry. This essay will discuss the definition of globalization and cultural homogenization, and the popularity of Hollywood movies in China, the phenomenon of convergenceRead MoreEquity Valuation Analysis Report - Tencent Holdings Limited8305 Words   |  34 PagesRecommendations [35] Bibliography [36] List of Exhibits [37] List of Appendix [48] 1.0 Executive summary Tencent is a Chinese internet conglomerate engaging in internet valued added services (IVAS), mobile valued added services (MVAS) and online advertising and e-commerce. The internet services industry in China is at the growing stage due to technological advances leading to higher internet and mobile penetration within the countryRead MoreMarketing and Internet Service Industry Essay example10345 Words   |  42 PagesAcknowledgments Completing this dissertation has proven to be a very challenging endeavor, and it certainly would have been a whole lot more difficult to accomplish without the help of many important persons. First of all, my dissertation supervisor, Shannon-Little, Paul A, has provided valuable guidance and direction along my research and writing path. I would like to express my sincere appreciation and thanks to him for his support, patience and encouragement. Also, special thanks go outRead More The 2008 Beijing Olympics: China Pushes Towards Modernization4652 Words   |  19 Pages China is the most populous country in the world and at the center of many global issues. With its accession to the World Trade Organization (WTO) in 2001, China made a big step in accepting the challenge from other world powers to open up its markets, address human rights, and transform itself from a developing country to a modern world power. With its official Olympic Action Plan, Beijing has made it its mission to directly address these issues with its emphasis on the concepts of â€Å"Green OlympicsRead MoreLi Ning Marketing Plan2787 Words   |  12 PagesManagement, Wuhan Inst. of P.E . Wuhan, China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers play in sports suchRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagespopular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to make profit for a company, a company’s financial performance could be better achieved when it has a good businessRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagespopular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to make profit for a company, a company’s financial performance could be better achieved when it has a good businessRead MoreThe Globalization of Amazon Essay4890 Words   |  20 PagesCadabra. It went online in as Amazon.com in 1995. Since that time it has never looked back and is now the worlds largest  online retailer. It  is an American  multinational  electronic commerce  company with headquarters in  Seattle, Washington, Unite d States. With a total revenue of US$ 61.09 billion, it has a total of 88,400 employees as of December, 2012. At first it started as an online  bookstore, but soon it diversified itself selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparelRead MoreAlibaba Group : The Biggest E Commerce Company5180 Words   |  21 Pagesin Alibaba’ s platform which is 100 million higher than 2014. The gross merchandise volume of Alibaba is 2,444 billion Chinese Yuan. In 2013, the number was only 1,077 Chinese Yuan. It increased almost 250% in 2 years. Alibaba benefit by the huge growth of online retail market. The total revenue in 2015 is 76.2 billion Chinese Yuan. It is worth noting that in Chinese retail market, mobile penetration is 50.6 percent and mobile users create 6,430 million RMB revenue which is a new record in the worldRead MoreAmazon Strategy15987 Words   |  64 Pages28 3.3.1 Strategic Option 1: Market Development ..................................... .................... 28 3.3.2 Strategic Option 2: Service Development ........................................................ 29 3.3.3 Strategic Option 3: Product Development ........................................................ 30 3.3.4 Strategic Option 4: Market Penetration in China ............................................... 31 3.3.5 Strategic Option 5: Market Development .............................

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.